UPGRADE YOUR CONSUMER TECHNOLOGY MARKETING STRATEGY

In a market addicted to discounts, Consumer Tech brands need to find new ways to sell products AND build stronger, sustainable customer relationships. TLC helps you create campaigns that not only drive conversions but also enhance customer lifetime value – all while leveraging your brand equity.

Speak to Our Specialists View Our Case Studies

PAIN POINTS WE SOLVE

We have over 30 years’ experience solving the following challenges in the Consumer Technology sector:

DISCOUNTS ERODING PROFITABILITY

With rising costs and shrinking margins in Consumer Technology, price cuts are no longer viable and hurt brand value. We help drive sales while strengthening your reputation and consumer relationships, at a fraction of the cost.

FAST PRODUCT CYCLES & FRAGMENTED JOURNEYS

Product launches and engaging consumers across touchpoints is tough. We create campaigns that highlight product benefits and offer added value to capture attention and engage shoppers during their purchase journey.

BLENDING INTO THE CROWD

When price is your only lever, it’s hard to stand out in the world of Consumer Tech. In a sector where consumers rank quality twice as important as price, we drive sales and cut through by offering value-add rewards vs money off.

ONLINE SHOPPING HAS SHIFTED THE LANDSCAPE

Online shopping has redefined expectations, consumers now seek personalisation and higher value in both products and promotions. We help you meet demand with more generous promotions at half the cost of discounts.

PROMOTIONS DELIVERING POOR ROI

Cash discounts not only cost a fortune, but they also lack emotional connection to foster the long-term customer loyalty that brands strive for. We work with Consumer Tech brands to deliver both short-term results AND longer-term fortune.

REDUCING OPERATIONAL COMPLEXITY

In such a rapid market, teams need faster and easier ways to manage programs across multiple markets and channels. Our platform solution COSMOS streamlines campaign launches, monitoring and reporting – all in one place.

Ready to redefine your Consumer Tech marketing strategy with TLC?

Get In Touch

TLC’S APPROACH TO CONSUMER TECHNOLOGY

TLC helps Consumer Tech brands replace margin-eroding discounts with smarter, personalised strategies that boost sales, increase profitability, and build long-term customer value. Our emotionally resonant promotions drive conversions, increase loyalty, and protect brand equity, offering a sustainable solution in a fast-paced, high-churn market.

Two men sitting looking at a laptop with a woman standing behind them looking at the laptop screen

PROOF IN PERFORMANCE

See how we’ve helped Consumer Tech brands achieve remarkable results.

20%

higher sales than forecast for Haier supported by TLC’s program

Haier

77%

higher product registrations for LG using a TLC-backed campaign

+22%

increase in sales vs cash for Samsung with the Reward Value-Cost Paradox

Samsung

Ready to be the next success story?

WHY CHOOSE TLC FOR
CONSUMER TECH?

SALES ACTIVATION PROGRAMS

We help Consumer Tech brands run smarter campaigns that convert buyers and preserve margins, offering experience-led rewards they’ll love.

UPGRADE & CROSS-SELL CAMPAIGNS

Our programs drive higher-tier product purchases, encouraging customers to spend more per transaction and engage with your entire product ecosystem.

OMNICHANNEL & D2C EXPERIENCE

We create seamless omnichannel journeys across ecommerce, in-store, and app environments, boosting engagement wherever customers browse and shop.

LOYALTY & RETENTION ECOSYSTEMS

We replace points-based models with more generous, engagement-based incentives that deepen brand connection, build emotional loyalty and extend customer lifetime value.

PERSONALISED INCENTIVE STRATEGY

We leverage 30 years’ of experience and first-party insights to deliver more personalised rewards at scale, that match consumer expectations.

BRAND-FIRST STORYTELLING

Campaigns that reflect your brand values and elevate your storytelling, differentiating you from the competition without diluting brand equity or engaging in price wars.

We design Consumer Tech programs that enhance customer engagement, reduce dependency on discounts, and deliver impactful, omnichannel experiences. That means stronger results, richer insights, and sustained brand loyalty.

Get In Touch