Are your customer acquisition costs rising with little to show for it? Are you attracting cash chasers who disappear overnight? TLC programs help you acquire the right people – the customers who stay – without destroying your margin in the pursuit of vanity metrics.
A man presenting to four others, showing a line chart going up over time
Cash offers may entice new customers to join, but they rarely stick around after the money is gone. Not to mention, the high cost of hard cash destroys margins and does nothing to leverage your unique brand. We help clients move beyond one-off cash incentives and create more loyal new customers with high value, experience-led incentives – for a fraction of the cash equivalent.

CONTROL ACQUISITION COSTS

Pay a fraction of the reward value, so you can increase your generosity, more frequently, while reducing your acquisition costs.

INCREASE CONVERSION RATES

Swap overused cash offers for value-add experience rewards that resonate, helps you stand out and drives high conversions.

FIRST-TIME CUSTOMER RETENTION

Leverage the connection between your brand story and peoples’ needs to attract new customers who stay for the right reasons.
A woman sitting looking pensive at a laptop screen, with two others standing behind herA man with his head in his hands looking glum at a laptopFour supermarket shelfs, with a range of products on each

ACQUISITION
CHALLENGES
WE SOLVE

Acquisition Costs Are Too High

You’re paying premium rates to bring customers in – who may not stick around.

How TLC Helps:

TLC’s experience rewards are proven to attract the right customers within a capped acquisition budget.

Customer Retention Is Low

Half of customers who churn don’t make it past the first 90 days after signing up.

How TLC Helps:

We don’t just acquire customers – we help you engage them quickly, developing more than a transactional relationship.

You’re Not Visible Enough

You’re struggling to stand out in a sea of generic cash offers.

How TLC Helps:

Our bespoke, experience-led strategies leverage your unique brand, connect with your ideal customers and help you stand out in your market.
Why do leading brands choose TLC to transform their acquisition programs and beyond?

+200%

INCREASE

In sign-ups through emotionally led rewards

40%

SAVINGS

On reward costs compared to the cost of cash incentives

+5%

Sales uplift

From programs when replacing discounts with experiences

15M+

Actions

From customers driven through tailored acquisition journeys
Built for more ambitious marketers and proven to attract demanding consumers.

Most brands give discounts or cash offers.

YOU OFFER RELEVANT, ADDED-VALUE REWARDS.

Most brands don’t leverage their brand story.

YOUR STRATEGY BUILDS ON YOUR BRAND STORY.

Most brands settle for sign-up metrics alone.

YOU FOCUS ON CUSTOMER VALUE BEYOND ACQUISITION.

LEVERAGE YOUR BRAND STORY

Experience-led, added-value rewards don’t just win customers – they tell your brand story in a way that matters. They build emotional connections from day one, reinforcing your purpose and standing out for all the right reasons. Cash offers risk cheapening your brand and attracting bargain hunters.

MATCH CUSTOMERS TO THE RIGHT REWARDS

You can’t engage people if you don’t know what excites them. That’s why our reward recommendations are backed by data, not guesswork. We blend your customer insights with our propriety COSMOS platform to identify the rewards your audience will actually care about – personalised, relevant and proven to perform.

OFFER HIGHER VALUE TO ALL FOR LESS

Costly cash offers are unsustainable and deliver little long-term value. Our unique reward ecosystem enables you to give more generously without stretching your budget, unlocking 10x more value from the same spend. That means bigger impact for your customers, better ROI for your brand, and a big win for procurement.

SAVE TIME & MONEY THROUGH OUR PLATFORM

Meet COSMOS – the smarter way to build and launch acquisition programs. It’s fast, flexible, fully on-brand, and packed with everything you need for success: a broad suite of consumer rewards, slick end-user experience, and real-time performance insights to learn as you go. Designed around your needs, COSMOS delivers through three powerful pillars: Builder, Rewards, and Insights.

HARNESS INSIGHTS TO OPTIMISE FOR SUCCESS

COSMOS Insights gives you the data edge before, during and after your campaign. With a suite of powerful tools, you can validate strategy, optimise performance in real time, and uncover what’s really driving your results. Whether you’re fine-tuning a live program or planning the next big move, COSMOS Insights turns data into action.

HaierElectroluxAldiWorldwideFerreroVodafoneSantanderYoutubeDiageoMcDonald'sT-MobileEDFKFCAllianzKlarnaUnileverHaierElectroluxAldiWorldwideFerreroVodafoneSantanderYoutubeDiageoMcDonald'sT-MobileEDFKFCAllianzKlarnaUnilever

Happy Clients

Rewarding results for remarkable brands

“We wanted to go beyond the usual promotions and offer something truly meaningful to families. TLC helped us turn that vision into reality by crafting a campaign that not only drove sales but also brought families together around the dinner table.”

“liveFAST is not only a loyalty program, but our way of relating to customers, with whom we want to build a relationship with based on trust and transparency through digital, creative and personalised communication. Thank you to TLC for making this a reality.”

“An incredible campaign yet again with TLC Portugal. This was a huge success as a summer promotion.”

“We experienced an increase from 19 account openings per working day to 31. The activity brought a series of learnings to better target the next campaign we are developing with TLC”

“Great delivery. What an amazing team to work with!”

“The project, managed end-to-end by TLC Worldwide, is registering effortless results for the head office units. The performance increase compared to the previous period was +78%.”

“I feel the relationship with TLC is a true partnership where we co-create solutions that will benefit my business.”

“Our collaboration has allowed us to obtain 785,000 members, with an incredible growth of +67%.”

“The results speak for themselves — reduced churn, increased engagement, and nearly €1 million in customer savings. It’s a clear win for our customers and our business.”

“The campaign helped contribute to a 30% growth in our monthly active users into the programme. We couldn’t be happier with the overall results and look forward to working with TLC again on future initiatives.”

The results in action

Don’t just take our word for it – see how we’ve helped global brands achieve remarkable results.

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READY TO ATTRACT THE
RIGHT CUSTOMERS?

Let's Talk
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